Ethical Blends

Ethical Blends are an ethically based award winning food and beverage company who research design and manufacture innovative ethically based and environmentally sound food and beverage products for wholesale and retail markets globally under the Virtu brand.

Simply Saffron is one of a number of innovative new products from Virtù that have been designed to improve the way you cook, whilst providing the benefits of a natural and healthy product.

Using a unique technology , Simply Saffron encapsulates the actual spice (not an extract or flavouring) in a paste. You just add the paste to your recipe and mix.

Simply Saffron uses premium grade saffron, giving the best results, every time. It is a very versatile product and can be used to enhance a variety of savoury and sweet dishes.


Simple ingredients and simple packaging – what more could you ask for? No added preservatives - just quick, measured, ready to-use saffron - whenever you need it


Fairness is what Virtù are all about - you can rest assured that you’re getting an ethically sourced product, at a price that’s fair to you


Although Simply Saffron’s affordable, only the finest quality natural ingredients available are used.


Finalist In The Best New Food Concept Category At The 2016 World Food Innovation Awards